fbpx
CALL US TODAY FOR YOUR 30% DISCOUNT ON ALL FRAMES!
Appointments are suggested
Call: (585) 442-0123
2929 Monroe Ave. Rochester, NY 14618


5 Ways to Use your FSA for Vision Care


December 2, 2019

If you have a Flexible Spending Account (FSA), you’re ready to save a boatload on glasses and much more. FSAs let you set aside pre-tax money from your paycheck to cover health-related expenses. When you pay for an eligible medical, dental or vision expense out of pocket, you can reimburse yourself from your account. It’s […]



Can A Pair Of Glasses Make You Happy?


November 25, 2019

This may not be as far fetched as it seems…!Many psychological studies have found strong links between the clothes and accessories we wear and the way we feel. And speaking from experience, I have repeatedly witnessed an emotional connection unearthed in my unique and personal eyewear styling consultations. I have come to conclude that when […]



Remember Love – MYKITA 2019


October 21, 2019

In his eleventh campaign for MYKITA, artist Mark Borthwick alongside his daughter and fellow photographer Bibi Cornejo-Borthwick transport us to a Caribbean island break with a close family clan and their friends and lovers. After more than a decade of capturing scenes, portraits and moments that express the essence of MYKITA from behind the camera, the long-time […]



Cool Colors/Hot Trends


October 4, 2019

You’re probably thinking back-to-school 2019. Color forecasters, on the other hand, are already talking about hot colors for 2021. While you’re likely not planning that far out, it’s important to know a bit about what’s now and next. And, most important, to consider that information in both your buying and your conversations with customers. Here […]



J.F. Rey Releases the Petite Collection


August 5, 2019

J.F. Rey has introduced the Petite range of styles that are designed and adjusted for smaller faces. This collection maintains the ethos and creative spirit of the J.F. Rey brand while still allowing for the stylistic expression of its own, making the collection discreet in appearance, but with a lot of personality. “Jean-François Rey was […]



Pugnale – The Design Dagger Strikes True


July 22, 2019

One of the most beautiful and interesting lines of eyewear I saw at MIDO for the first time in person was Pugnale Eyewear out of Udine, Italy. Emanuel Pugnale, who has a long history with precision metal working machinery, founded this line in 2013 and the resulting products and designs are well worth a look. […]



RES/REI – The Brand


July 8, 2019

RES/REI has been manufacturing hand-assembled eyewear since 2011. A distinctive design coupled with an excellent handmade production have helped to make RES/REI a brand recognized for quality and innovation. RES/REI focus on blending crafts and design. We make frames that are carefully crafted to last years and to age beautifully. RES/REI aims is to give […]



Sahra Lysell: colorist, Ørgreen Optics


June 24, 2019

Sahra Lysell is the Senior Colour Designer at Ørgreen Optics in Copenhagen. She has been with the company for over 20 years. How did you become a colour specialist – has colour always been a part of you and your personality? I have a degree in fashion design, but I have always had a very strong intuition regarding […]



Eyewear Trend Forecast 2020


June 17, 2019

The world’s trend authority for creative thinkers WGSN presented The Forecast 2020 at last weeks Mido. This included the three Macro trends for the season, Code Create, Empower Up and Designing Emotion, as well as key colours, materials and key items. WGSN will also deliver 3 key store trends to inspire and excite consumers with the latest visual […]



4SEE Eyewear Interview Spike Lee


June 10, 2019

SPIKE LEE – Unafraid and Unfiltered Text NADJA SAYEJPhotography MARC BAPTISTE Most of us know Spike Lee as the Brooklyn film director with iconic glasses, but there is so much to uncover from his distinguished career as a filmmaker and advocate for social change. Over three decades as an auteur provocateur, the African American director doesn’t shy […]

Store Hours:

M: Closed
T, W, F: 9:30AM - 5:30PM
Th: 9:30AM - 7PM
Sa: 9AM - 2PM
Su: Closed