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2929 Monroe Ave. Rochester, NY 14618


An Exciting Round Up of Sunglasses Spotted at Coachella 2017


May 29, 2017

Every year, we turn our eyes to the California desert for the annual Coachella Valley Music and Arts Festival. The festival takes place over two consecutive weekends every April.



In the Cut


May 22, 2017

Light-as-a-feather, stunning rimless and semi-rimless eyewear puts the onus on the lens side of the equation. Etched, beveled, and tattooed lenses up the cool factor of the minimalist form.



A Dreamy Film by Petra Collins for Gucci’s Latest Eyewear Collection 2017


May 15, 2017

Young photographer Petra Collins is the creator of a short presenting the SS 2017 eyewear collection. A tale with an autobiographical tone, it is a surreal and oneiric journey through a colourful, imaginary and free world.



Luxottica to Create 1,000 US Jobs


May 8, 2017

The newly created jobs will include positions in administration, production and distribution, according to a press release. The expansion will use the company’s new lens service model in which both frames and lenses are assembled and distributed from a single location.



SMOKE X MIRRORS: Soda Pop Capsule Collection


May 1, 2017

Smoke x Mirrors is proud to announce its first stand-alone capsule collection, Soda Pop. The spring/summer collection features vibrant, colorful mixed material frames with symmetrical line-work and geometric forms, utilizing dual layered acetates and stainless steel rimlocks.



Here’s the Story on Blue Light


April 24, 2017

You probably know about UV rays, but what about blue light? When you hear “blue light,” you may think of electronic devices and digital screens, but that’s only part of the story.



Best Eyewear Street Style Spotted at Pitti Uomo 2017


April 10, 2017

Every year we take a trip down to Florence, Italy for Pitti Uomo. A contemporary global lifestyle event for men’s clothing, accessories and new projects in men’s fashion.



Vision at 50 and Beyond


April 3, 2017

Ocular pathology such as cataract, glaucoma, macular degeneration, fluctuating refractive error, optic atrophy, ptosis (drooping eyelids), entropion (a painful in-turning of the lids—most often the lower lid) and many less frequent eye-related conditions are found commonly beyond age 50.



Vision Expo East – New York in the Spring


March 27, 2017

The International Vision Expo & Conference features various exhibitors sharing the latest and greatest eyewear technology for the coming year, including new products and specials.

Store Hours:

Mon, Tues, Fri: 10–5:30 pm
Wed: Closed
Thur: 10–8:00 pm
Sat: 8–NOON
Sun: Closed