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2929 Monroe Ave. Rochester, NY 14618
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Prevent Blindness Declares April as Women’s Eye Health and Safety Month


July 20, 2020

Because women have higher rates of eye diseases and eye conditions than men, Prevent Blindness, the nation’s oldest non-profit eye health organization, has designated April as Women’s Eye Health and Safety Month. The group provides free information to the public on various eye health topics, including vision issues, possible changes in vision during pregnancy, cosmetic safety […]

Photo of Mykita and his dog in office.

Mykita: An Alternative Future


July 13, 2020

Heroes of Futurism. Mykita Mylon. And probing questions on the future. 20/20 Europe spoke to Moritz Kruger, founder of Mykita. Earlier in 2019, Mykita released Heroes of Futurism, a campaign for Mykita Mylon based on the aesthetic of ’80s futurism. How did this concept for the campaign come about, and how did this correlate with the design […]

signs pointing in opposite directions

Coronavirus and your eyes: Should you switch from contacts to glasses?


July 2, 2020

Switch from contacts to glasses to reduce coronavirus? You may have heard that you should switch from your contact lenses and wear your eyeglasses during the COVID-19 pandemic.  Why switch? One group of eye doctors, the American Academy of Ophthalmology (AAO), states that contact lenses may contribute to the spread of the new coronavirus, and wearing […]

Cyclist wearing athletic glasses.

The Visual Needs of Athletes: How Lenses Contribute to Reaction Time and Color Discrimination


June 29, 2020

Sports. It’s a profession, an outlet for stress, an opportunity for weekend warriors to let loose their Herculean strength and endurance, and a major part of so many lives. Vision plays an important role in sport performance, reaction time and color discrimination. This article will explore the visual needs of athletes and how opticians can […]

man holding up fashion eye glasses

The Evolution of Etnia Barcelona


June 22, 2020

In April, Etnia Barcelona announced what it described as “an important structural change at the company,” with David Pellicer, president and founder, returning to take over management of the family-run business.  20/20 Europe spoke to the incoming CEO as the restructuring was announced. Etnia was founded in 2001 and started to grow with significant momentum in 2003. […]

Woman wearing protective eyeglasses in the sun.

How Eyeglasses Protect and Improve Vision


June 15, 2020

FOR MOST AMERICANS, eyeglasses are an indispensable part of our daily lives. In the United States, more than 6 out of every 10 adults use some form of corrective lens – either over-the-counter or prescription glasses or contact lenses. Finding the appropriate glasses for your needs is very important, as they help not only correct our vision, […]

Female eye with cataract due to smoking.

New Cigarette Warnings to Highlight Cataract Risk


April 20, 2020

Cataracts are among the health risks that will be highlighted on cigarette packages and in cigarette advertisements. The new warnings feature text statements with “photo-realistic color images,” according to a press release from the U.S. Food and Drug Administration. The American Optometric Association notes that in the case of cataracts, the label will state: “WARNING: Smoking causes cataracts, […]



Etnia Barcelona – The David Bowie Capsule Collection


February 10, 2020

Etnia Barcelona is an Eyewear brand that has the overused “Thinking outside the Box” tag written all over them. Everything they do and touch is original and absolutely avantgard. Their campaigns always have a strong positioning and carry a message that goes beyond the eyewear collections they put out. And so, for this unique limited Edition […]



JF Rey WAVE Collection Wins 2019 Tech V Award


January 20, 2020

Congrats to Jean Francois and his lovely wife Joëlle for winning this year’s V Award in the Tech category with their concept WAVE. Not the category I would expect right away, knowing (and loving) the organic shapes by JF Rey Eyewear Design, but when taking a closer look, the skillset and craftsmanship required to create these beautiful […]



Bocca Eyewear by FACE A FACE


December 30, 2019

BOCCA by FACE A FACE originates from a desire to create striking eyewear, inspired by both art and artist. Always paying homage to the sensuality of the feminine, forming magical yet audacious sculptures. The newest creations from BOCCA are born. Like a metamorphosis of light, each individual concept varies like color itself. Together they fashion […]

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Th: 9:30AM - 7PM
Sa: 9AM - 2PM
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