fbpx
NOW OPEN BY APPOINTMENT ONLY
Please contact us for information regarding our Covid-19 safety precautions.
Appointments are suggested
Call: (585) 442-0123
2929 Monroe Ave. Rochester, NY 14618
Female eye with cataract due to smoking.

New Cigarette Warnings to Highlight Cataract Risk


April 20, 2020

Cataracts are among the health risks that will be highlighted on cigarette packages and in cigarette advertisements. The new warnings feature text statements with “photo-realistic color images,” according to a press release from the U.S. Food and Drug Administration. The American Optometric Association notes that in the case of cataracts, the label will state: “WARNING: Smoking causes cataracts, […]



Etnia Barcelona – The David Bowie Capsule Collection


February 10, 2020

Etnia Barcelona is an Eyewear brand that has the overused “Thinking outside the Box” tag written all over them. Everything they do and touch is original and absolutely avantgard. Their campaigns always have a strong positioning and carry a message that goes beyond the eyewear collections they put out. And so, for this unique limited Edition […]



JF Rey WAVE Collection Wins 2019 Tech V Award


January 20, 2020

Congrats to Jean Francois and his lovely wife Joëlle for winning this year’s V Award in the Tech category with their concept WAVE. Not the category I would expect right away, knowing (and loving) the organic shapes by JF Rey Eyewear Design, but when taking a closer look, the skillset and craftsmanship required to create these beautiful […]



Bocca Eyewear by FACE A FACE


December 30, 2019

BOCCA by FACE A FACE originates from a desire to create striking eyewear, inspired by both art and artist. Always paying homage to the sensuality of the feminine, forming magical yet audacious sculptures. The newest creations from BOCCA are born. Like a metamorphosis of light, each individual concept varies like color itself. Together they fashion […]



Lunor – Good Style is not a Matter of Time


December 16, 2019

LUNOR DRAWS INSPIRATION ON HISTORIC MODELS One’s own history and the roots one originates from create identity and shape one’s character – sometimes unconsciously, quite often consciously.The roots of the German glasses manufacturer Lunor include an own collection of antique frames and a huge passion for their varied design of shapes. The collected treasures go back to […]



Introducing BOZ Eyewear: Flower Power & Parure


December 9, 2019

Concept FLOWER POWER JANET and JICOTE are a variation of the iconic sunglasses model ILUSION from BOZ collection. The design and aesthetics are studied to adapt to prescription lenses, drawing on a more discreet stylistic repertoire while preserving the originality and the remarkable beauty of the original model. The know-how of the designer is expressed in the inventiveness and technicality […]



5 Ways to Use your FSA for Vision Care


December 2, 2019

If you have a Flexible Spending Account (FSA), you’re ready to save a boatload on glasses and much more. FSAs let you set aside pre-tax money from your paycheck to cover health-related expenses. When you pay for an eligible medical, dental or vision expense out of pocket, you can reimburse yourself from your account. It’s […]



Can A Pair Of Glasses Make You Happy?


November 25, 2019

This may not be as far fetched as it seems…!Many psychological studies have found strong links between the clothes and accessories we wear and the way we feel. And speaking from experience, I have repeatedly witnessed an emotional connection unearthed in my unique and personal eyewear styling consultations. I have come to conclude that when […]



Remember Love – MYKITA 2019


October 21, 2019

In his eleventh campaign for MYKITA, artist Mark Borthwick alongside his daughter and fellow photographer Bibi Cornejo-Borthwick transport us to a Caribbean island break with a close family clan and their friends and lovers. After more than a decade of capturing scenes, portraits and moments that express the essence of MYKITA from behind the camera, the long-time […]



Cool Colors/Hot Trends


October 4, 2019

You’re probably thinking back-to-school 2019. Color forecasters, on the other hand, are already talking about hot colors for 2021. While you’re likely not planning that far out, it’s important to know a bit about what’s now and next. And, most important, to consider that information in both your buying and your conversations with customers. Here […]

Store Hours:

M: Closed
T, W, F: 10AM - 3PM
Th: 12PM - 5:30PM
Sa: 9AM - 2PM
Su: Closed