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Call Us Today For Your 30% discount on all Frames!
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Call: (585) 442-0123
2929 Monroe Ave. Rochester, NY 14618


How Eyes Work


December 11, 2017

Have you ever heard the adage that we don’t see with our eyes, “we see with our brain”? Well, it’s true. The eyes are responsible for transmitting images to the brain, by focusing on an object and understanding what the object is. It is the shape and size of your eye that determines whether our eyes […]



For Men Only: Introducing the New Face A Face Collection Alium


November 27, 2017

The brand’s inspiration from tech design and fine architecture looms large over the sunglasses and prescription models in the line-up.



French Designer Jean-Francois Rey Brings New Volte Face Collection To Silmo


November 21, 2017

The French Designer JFRey returns to this year’s Silmo with a brand new collection from his Volte Face Series… Here is a sneak preview of some of their brand new models, the entire collection will be on display in Paris this October. GIPSY 9913 This elegant and elaborated frame is distinguished with an extremely controlled collage of 3 […]



Silvian Heach Eyewear Latest (P)HEACHwork Designed Frames


November 16, 2017

Patchwork. The Patchwork technique of a fabric or object with fragments connected with various ornaments, sizes, weaves. Patchwork is unlimited freedom, seamless creativity and the inspiration behind Silvian Heach’s latest eyewear designs. The combination of colours and patterns with different brightness and shades reflects the juxtaposition of prints and patterns harmoniously. To the designers, patchwork […]



The Heritage Behind Essedue Sunglasses


October 30, 2017

The brand ESSEDUE is a 50 years family brand with the experience in the optical industry and it incorporates the Italian tradition with innovation, research and technology. With a strong Italian tradition, each pair of ESSEDUE frame goes through 72 phases for about 50 days of production to create the perfect frame with handmade finishes. […]



JF REY EXPLORES NEW WAYS


October 23, 2017

Jean-François Rey explores a new creative way in the work of metal-acetate combined frames with a new technical and a esthetic proposition on the faces. The concept focuses on the cutting of acetate, sculpting an astonishing geometry with breaks of materials perfectly mastered. The metal unfolds and redraws the aesthetics of the frame, creating a new graphic balance. The […]



Alain Miklitarian Joins Gold & Wood as Artistic Director in October


October 17, 2017

Citing a strong growth year, domestically and internationally, Gold & Wood founder, Maurice Leonard, has joined forces with eyewear designer Alain Miklitarian, creator of the international Alain Mikli brand, to join the Gold & Wood team. Miklitarian will take the position of artistic director with the company effective with the upcoming Silmo exhibition, to be held Oct.6 to 9 […]



Eyewear Trends Spotted at Copenhagen Fashion Week Spring 2018


September 25, 2017

Copenhagen Fashion Week SS18 is over and we have reviewed the eyewear trends spotted from on the fashionable girls on the streets.

Store Hours:

Mon, Tues, Fri: 10–5:30 pm
Wed: Closed
Thur: 10–8:00 pm
Sat: 8–NOON
Sun: Closed