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2929 Monroe Ave. Rochester, NY 14618


Pantone Thinks This Color Will be Your Shade in 2019


February 4, 2019

We had fun with Ultraviolet in 2018, but this year we’re ready to move on from the mysteries of the cosmos and dive deep into the ocean. Pantone, the self-proclaimed global authority on color, has declared “Living Coral” the color of the year for 2019. “Just as coral reefs are a source of sustenance and shelter to sea […]



The Near PD Solution from SHAMIR – Focusing On a Truly Universal Solution


January 28, 2019

The visual demands of today’s world have changed. Nearly everyone is now using digital devices, resulting in increased close viewing and increased eye convergence. A physiological trait that varies from person to person, convergence is particularly significant regarding progressive lenses, while the amount of convergence required and achieved influences near visual performance during close work […]



S/S ’19 Fashion Weeks: Fresh Eyewear Trends That Make A Statement


January 22, 2019

Now that the spring/summer 2019 fashion weeks have come to end, it’s time for our specs and sunnies trends recap! This season’s upcoming styles feature unmistakable detailing with vibrant colors, breathtaking silhouettes and lenses doused in distinction that will have you dying for more. We’ve gathered a few of our favorite looks from New York, […]



Shamir Blue Zero Protects Your Eyes


January 14, 2019

SHAMIR BLUE ZERO™ Shamir has developed a lens treatment providing protection from the potential harm of natural and artificial light sources present in our everyday lives, from TV and computer screens, smartphones, tablets, and more (FIG A).  PROTECTING YOU FROM TODAYS LIGHT SOURCES Click here to read more about Shamir Blue Zero



Flatter Your Eyes With New Face à Face Specs


December 17, 2018

New specs from Face à Face will have all eyes on you. These glasses ooze alluring appeal and are the perfect addition to any modern gal’s eyewear wardrobe. Inspired by surrealism, these butterfly silhouettes radiate passion and sophistication. Distinctly sculpted fronts feature elegant cut-outs in reds, teals, and ambers that create the perfect touch of contrast to […]



CASEY LABOW – Eyewear: Oliver Peoples


December 10, 2018

We photographed actress Casey LaBow at Governor’s Ball in New York, wearing these vintage Oliver Peoples sunglasses. Part of Oliver Peoples’ “Linus” collection, this frame is notable for its unique bridge, which reminded Casey of an old movie theatre curtain. As an actress, that quirky design touch “spoke to her” and made her fall in […]



Shamir: Autograph Intelligence


December 3, 2018

Harnessing today’s cutting-edge technologies, Big Data, and Artificial Intelligence, Shamir introduces it’s most advanced progressive lens. Shamir Autograph Intelligence™ is a continuous lens design that optimally matches the wearer’s visual needs and Visual Age™. Designed to Match Your Visual Age™ Today’s progressive lenses provide patients with a “personalized” lens based mostly on the measurements of their selected […]



Jeff Goldblum’s Guide to Finding the Right Glasses


November 26, 2018

When you look at approximately 8,000 photos of Jeff Goldblum, you notice one thing more than anything else. You notice that Jeff Goldblum has been on a career-long eyewear journey, jumping from one style to another almost as often as he put out movies.



The Art of Details by Etnia Barcelona FW18


November 12, 2018

Eethinking Klimt through our Anartist gaze. Just like his paintings, our designs contain details that turn each pair of glasses into a unique jewel. Portrait of Adele Bloch – Bauer I     “Whoever wants to know something about me […] should look attentively at my pictures […]”. G.Klimt Sahara   Judit I   “When […]



WOOW : WOOW Factor With A Twist


November 5, 2018

WOOW is known for BOLD color combinations, EXCITING patterns and SURPRISINGshapes. Now they are ready to dazzle you with two new STUNNING concepts that bring out the WOOW-Factor.

Store Hours:

M: Closed
T, W, F: 9:30AM - 5:30PM
Th: 9:30AM - 7PM
Sa: 9AM - 2PM
Su: Closed