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Call: (585) 442-0123
2929 Monroe Ave. Rochester, NY 14618


Lafont Paris US Special Edition : Thirty


August 14, 2018

Lafont Paris is celebrating its 30th Anniversary in North America with an exceptional frame creation produced in a limited edition of 400 pieces and one unique colour scheme. The design recognises the extraordinary successes of the Parisian design house in the USA, where Laurence and Philippe Lafont first began selling their frames in 1987 in […]



Sospiri: What’s in a Name?


August 6, 2018

One of the most common inquiries about the SOSPIRI® collection is in the origin of the name. And of course, there is only one answer: Venezia, and more specifically, the infamous Ponte dei Sospiri. Every design is the result of a walk in Venice. The architecture, the colors, the textures, the richness, the laces from Burano, […]



Celebrities Wearing Etnia Barcelona Eyewear


July 23, 2018

Awards season is in full swing. First came the Golden Globes, then the SAG Awards, followed by the Spanish Goyas and the British BAFTAs. Together, these comprise the warm-up for the 2018 Oscars, whose 90th edition will be held on Sunday, March 4 at the Dolby Theatre in Los Angeles. Culture enthusiasts that we are […]



Around the Corner


July 16, 2018

Looking for a slice of home in a foreign place, sometimes all it takes is to peek around the corner to discover a world filled with comfort and heritage. With a fresh outlook and a little bit of fantasy in mind, take it to the streets to make daydreams into reality. Source: http://4seemagazin.com/en/around-the-corner-en/



Ørgreen’s Industrial Refined – QUANTUM 2.0


July 2, 2018

Quantum is Ørgreen’s innovative range of frames that, uniquely, employ a spherical hinge to connect the titanium temple to the polyamide front, effectively eliminating extraneous components in eyewear design such as screws and bolts.



Eyewear Lingo


June 18, 2018

Does eyewear lingo leave you seeing question marks? If so, we can understand why! From the various styles, fashionable features and frame materials, to the different lens options and parts of a pair of glasses, there are (literally) tons of mind-boggling eyewear terms out there. But we’re here to help you brush up on your […]



Lenses for All Walks of Life


June 4, 2018

Do your eyes feel fatigued after looking at a digital screen for hours on end, while you’re behind the wheel at nighttime, when you’re outdoors under the harsh sunlight or anytime in between? We feel your pain! Eye strain is a very real and serious issue. But luckily, there’s a simple solution to alleviate such […]



Spring 2018 Trends


May 21, 2018

Spotted on the hottest runways and on the eyes of the most renowned fashion icons, eyewear has become a must-have accessory for both guys and gals alike. Wearing specs and sunnies is the perfect way to play up your peepers and give any outfit a boost. Want to know what’s popular this season? Read up […]



Hyperopia


May 14, 2018

Hyperopia is a condition in which the eyeball is shorter than usual or the power of the eye is lower than usual, causing the light rays to produce the image behind the retina and not directly on the retina which is in the back of the eye. That is why people with Hyperopia will have difficulty focusing […]

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