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2929 Monroe Ave. Rochester, NY 14618

Archives



Anti-Reflective (AR) Coating


August 28, 2017

What is Anti-Reflective AR coating? Anti-reflective coating (aka, no-glare, AR) is a series of layers that is adhered to the back and front surface of a lens, or just the back of the lens if the lens is polarized. The purpose of no glare coating is to help reduce the amount of reflections on the […]



How to View the 2017 Solar Eclipse Safely


August 21, 2017

Looking directly at the sun is unsafe except during the brief total phase of a solar eclipse (“totality”), when the moon entirely blocks the sun’s bright face, which will happen only within the narrow path of totality. The only safe way to look directly at the uneclipsed or partially eclipsed sun is through special-purpose solar […]



Oliver Peoples Collaborates with Alain Mikli


August 14, 2017

To celebrate their 30th Anniversary, Oliver Peoples has collaborated with famed eyewear brand Alain Mikli for a colorful capsule collection. Established in 1978 with an identity rooted in art and fashion, the French brand is recognized for its unique and vivid eyewear design. Coupled with our intellectual aesthetic and discreet branding, the results are fresh and distinctive. The Oliver […]



Comings and Goings: Vintage Sneakers, T’s and Jewels


August 7, 2017

What’s old is new again. It’s tough to make it in the small retail business these days. But two area businesses recently opened with a focus of the resale model. Around the corner from where I live in Brighton, I noticed signs going up at 1494 Monroe Ave. for Eli Estate Jewelers. Robert Eli Bass recently set […]



Face à Face – The Brand


July 31, 2017

Free, Bold, Colourful, Face A Face’s style has real character! Far from standardized fashion diktats and conformist trends , each collection  asserts its artistic temperament , drawing its inspiration from the sources of Modern Art, architecture and contemporary design.



Etnia Barcelona Introduces “Be Anartist”


July 17, 2017

“BE ANARTIST” is a campaign composed by different photographs that express the Anartist’s attitude, that challenges the viewer, provoking him. Filled with film references from movies scenes such as “A Clockwork Orange”, “The Big Lebowski” or ”Pulp Fiction”.



5 Eyewear Trends We’re Excited to Try Now


July 10, 2017

For a long time, glasses were more of a necessity than an accessory. But with celebrities like Rashida Jones and Mindy Kaling rocking oversize frames on the reg (and fashion runways sending down armies of models in ’70s-inspired specs), they’ve become super trendy over recent years. Here, the five styles we’re (ahem) seeing everywhere.



Label Profiler: Etnia Barcelona


June 26, 2017

ETNIA BARCELONA is a brand known for taking its inspiration from cultural and artistic movements. It was just a matter of time until they would tackle the legend known as Jean-Michel Basquiat.



Best Polarized Sunglasses for Women: Tips for Choosing Polarized Sunglasses


June 12, 2017

Do you ever find yourself suddenly blinded by a strong ray of light, reflected off of a piece of glass or metal? Sometimes this situation can be especially dangerous, for example when one is driving. You might even be wearing sunglasses, but while those dim overall light, they can eliminate those sudden glares. That’s where polarized sunglasses come in, and save the day!

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