NEW STORE HOURS EFFECTIVE 1-1-18
TWF(9:30AM-5:30PM), Th(9:30AM-7:00PM), Sat(9AM-2PM), CLOSED: SUNDAY & MONDAY
Call Us Today For Your 30% discount on all Frames!
Appointments are suggested
Call: (585) 442-0123
2929 Monroe Ave. Rochester, NY 14618

Archives



Eyewear Trends Spotted at Copenhagen Fashion Week Spring 2018


September 25, 2017

Copenhagen Fashion Week SS18 is over and we have reviewed the eyewear trends spotted from on the fashionable girls on the streets.



Paris Fashion Week Goes Yohji Yamamoto


September 19, 2017

We couldn’t help noticing that one of the models was wearing a sleek pair of sunglasses from the brand new Brando collection SS18 named YY7015 col 002.



The Best Eyewear Trends & Styles Spotted at Afropunk Festival 2017


September 11, 2017

Here are the best and craziest eyewear spotted at this year’s Afropunk 2017 music festival.



Anti-Reflective (AR) Coating


August 28, 2017

What is Anti-Reflective AR coating? Anti-reflective coating (aka, no-glare, AR) is a series of layers that is adhered to the back and front surface of a lens, or just the back of the lens if the lens is polarized. The purpose of no glare coating is to help reduce the amount of reflections on the […]



Oliver Peoples Collaborates with Alain Mikli


August 14, 2017

To celebrate their 30th Anniversary, Oliver Peoples has collaborated with famed eyewear brand Alain Mikli for a colorful capsule collection. Established in 1978 with an identity rooted in art and fashion, the French brand is recognized for its unique and vivid eyewear design. Coupled with our intellectual aesthetic and discreet branding, the results are fresh and distinctive. The Oliver […]



Comings and Goings: Vintage Sneakers, T’s and Jewels


August 7, 2017

What’s old is new again. It’s tough to make it in the small retail business these days. But two area businesses recently opened with a focus of the resale model. Around the corner from where I live in Brighton, I noticed signs going up at 1494 Monroe Ave. for Eli Estate Jewelers. Robert Eli Bass recently set […]



5 Eyewear Trends We’re Excited to Try Now


July 10, 2017

For a long time, glasses were more of a necessity than an accessory. But with celebrities like Rashida Jones and Mindy Kaling rocking oversize frames on the reg (and fashion runways sending down armies of models in ’70s-inspired specs), they’ve become super trendy over recent years. Here, the five styles we’re (ahem) seeing everywhere.

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