NEW STORE HOURS EFFECTIVE 1-1-18
TWF(9:30AM-5:30PM), Th(9:30AM-7:00PM), Sat(9AM-2PM), CLOSED: SUNDAY & MONDAY
Call Us Today For Your 30% discount on all Frames!
Appointments are suggested
Call: (585) 442-0123
2929 Monroe Ave. Rochester, NY 14618

Archives



Oliver Peoples Collaborates with Alain Mikli


August 14, 2017

To celebrate their 30th Anniversary, Oliver Peoples has collaborated with famed eyewear brand Alain Mikli for a colorful capsule collection. Established in 1978 with an identity rooted in art and fashion, the French brand is recognized for its unique and vivid eyewear design. Coupled with our intellectual aesthetic and discreet branding, the results are fresh and distinctive. The Oliver […]



Comings and Goings: Vintage Sneakers, T’s and Jewels


August 7, 2017

What’s old is new again. It’s tough to make it in the small retail business these days. But two area businesses recently opened with a focus of the resale model. Around the corner from where I live in Brighton, I noticed signs going up at 1494 Monroe Ave. for Eli Estate Jewelers. Robert Eli Bass recently set […]



5 Eyewear Trends We’re Excited to Try Now


July 10, 2017

For a long time, glasses were more of a necessity than an accessory. But with celebrities like Rashida Jones and Mindy Kaling rocking oversize frames on the reg (and fashion runways sending down armies of models in ’70s-inspired specs), they’ve become super trendy over recent years. Here, the five styles we’re (ahem) seeing everywhere.



Label Profiler: Etnia Barcelona


June 26, 2017

ETNIA BARCELONA is a brand known for taking its inspiration from cultural and artistic movements. It was just a matter of time until they would tackle the legend known as Jean-Michel Basquiat.



Best Polarized Sunglasses for Women: Tips for Choosing Polarized Sunglasses


June 12, 2017

Do you ever find yourself suddenly blinded by a strong ray of light, reflected off of a piece of glass or metal? Sometimes this situation can be especially dangerous, for example when one is driving. You might even be wearing sunglasses, but while those dim overall light, they can eliminate those sudden glares. That’s where polarized sunglasses come in, and save the day!



Best Eyewear Street Style Spotted at Pitti Uomo 2017


April 10, 2017

Every year we take a trip down to Florence, Italy for Pitti Uomo. A contemporary global lifestyle event for men’s clothing, accessories and new projects in men’s fashion.



Vision at 50 and Beyond


April 3, 2017

Ocular pathology such as cataract, glaucoma, macular degeneration, fluctuating refractive error, optic atrophy, ptosis (drooping eyelids), entropion (a painful in-turning of the lids—most often the lower lid) and many less frequent eye-related conditions are found commonly beyond age 50.



Vision Expo East – New York in the Spring


March 27, 2017

The International Vision Expo & Conference features various exhibitors sharing the latest and greatest eyewear technology for the coming year, including new products and specials.

Store Hours:

Mon, Tues, Fri: 10–5:30 pm
Wed: Closed
Thur: 10–8:00 pm
Sat: 8–NOON
Sun: Closed