NEW STORE HOURS EFFECTIVE 1-1-18
TWF(9:30AM-5:30PM), Th(9:30AM-7:00PM), Sat(9AM-2PM), CLOSED: SUNDAY & MONDAY
Call Us Today For Your 30% discount on all Frames!
Appointments are suggested
Call: (585) 442-0123
2929 Monroe Ave. Rochester, NY 14618

Archives



Oliver Peoples Collaborates with Alain Mikli


August 14, 2017

To celebrate their 30th Anniversary, Oliver Peoples has collaborated with famed eyewear brand Alain Mikli for a colorful capsule collection. Established in 1978 with an identity rooted in art and fashion, the French brand is recognized for its unique and vivid eyewear design. Coupled with our intellectual aesthetic and discreet branding, the results are fresh and distinctive. The Oliver […]



Comings and Goings: Vintage Sneakers, T’s and Jewels


August 7, 2017

What’s old is new again. It’s tough to make it in the small retail business these days. But two area businesses recently opened with a focus of the resale model. Around the corner from where I live in Brighton, I noticed signs going up at 1494 Monroe Ave. for Eli Estate Jewelers. Robert Eli Bass recently set […]



Face à Face – The Brand


July 31, 2017

Free, Bold, Colourful, Face A Face’s style has real character! Far from standardized fashion diktats and conformist trends , each collection  asserts its artistic temperament , drawing its inspiration from the sources of Modern Art, architecture and contemporary design.



Eye Care & Protection


July 24, 2017

Most people would agree that their sight is the one sense they wouldn’t want to do without, but often people do not take the steps necessary to take proper care of their eyes, prevent eye injuries, or treat eye conditions that threaten their vision.



5 Eyewear Trends We’re Excited to Try Now


July 10, 2017

For a long time, glasses were more of a necessity than an accessory. But with celebrities like Rashida Jones and Mindy Kaling rocking oversize frames on the reg (and fashion runways sending down armies of models in ’70s-inspired specs), they’ve become super trendy over recent years. Here, the five styles we’re (ahem) seeing everywhere.



Label Profiler: Etnia Barcelona


June 26, 2017

ETNIA BARCELONA is a brand known for taking its inspiration from cultural and artistic movements. It was just a matter of time until they would tackle the legend known as Jean-Michel Basquiat.



Best Polarized Sunglasses for Women: Tips for Choosing Polarized Sunglasses


June 12, 2017

Do you ever find yourself suddenly blinded by a strong ray of light, reflected off of a piece of glass or metal? Sometimes this situation can be especially dangerous, for example when one is driving. You might even be wearing sunglasses, but while those dim overall light, they can eliminate those sudden glares. That’s where polarized sunglasses come in, and save the day!

Store Hours:

Mon, Tues, Fri: 10–5:30 pm
Wed: Closed
Thur: 10–8:00 pm
Sat: 8–NOON
Sun: Closed