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2929 Monroe Ave. Rochester, NY 14618

Archives



Astigmatism


February 26, 2018

Astigmatism is a condition in which one or more surfaces in the eye (usually the cornea or the intra-ocular-lens) refracts the light to two different focals, causing the light rays to produce the image in front and/or behind the retina and not directly on the retina. That is why near and distant objects can appear […]



How Eyes Work


December 11, 2017

Have you ever heard the adage that we don’t see with our eyes, “we see with our brain”? Well, it’s true. The eyes are responsible for transmitting images to the brain, by focusing on an object and understanding what the object is. It is the shape and size of your eye that determines whether our eyes […]



Best Polarized Sunglasses for Women: Tips for Choosing Polarized Sunglasses


June 12, 2017

Do you ever find yourself suddenly blinded by a strong ray of light, reflected off of a piece of glass or metal? Sometimes this situation can be especially dangerous, for example when one is driving. You might even be wearing sunglasses, but while those dim overall light, they can eliminate those sudden glares. That’s where polarized sunglasses come in, and save the day!



An Exciting Round Up of Sunglasses Spotted at Coachella 2017


May 29, 2017

Every year, we turn our eyes to the California desert for the annual Coachella Valley Music and Arts Festival. The festival takes place over two consecutive weekends every April.



In the Cut


May 22, 2017

Light-as-a-feather, stunning rimless and semi-rimless eyewear puts the onus on the lens side of the equation. Etched, beveled, and tattooed lenses up the cool factor of the minimalist form.



A Dreamy Film by Petra Collins for Gucci’s Latest Eyewear Collection 2017


May 15, 2017

Young photographer Petra Collins is the creator of a short presenting the SS 2017 eyewear collection. A tale with an autobiographical tone, it is a surreal and oneiric journey through a colourful, imaginary and free world.



SMOKE X MIRRORS: Soda Pop Capsule Collection


May 1, 2017

Smoke x Mirrors is proud to announce its first stand-alone capsule collection, Soda Pop. The spring/summer collection features vibrant, colorful mixed material frames with symmetrical line-work and geometric forms, utilizing dual layered acetates and stainless steel rimlocks.

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Th: 9:30AM - 7PM
Sa: 9AM - 2PM
Su: Closed