Call Us Today For Your 30% discount on all Frames!
Appointments are suggested
Call: (585) 442-0123
2929 Monroe Ave. Rochester, NY 14618

Archives



The Best Eyewear Trends & Styles Spotted at Afropunk Festival 2017


September 11, 2017

Here are the best and craziest eyewear spotted at this year’s Afropunk 2017 music festival.



Oliver Peoples Collaborates with Alain Mikli


August 14, 2017

To celebrate their 30th Anniversary, Oliver Peoples has collaborated with famed eyewear brand Alain Mikli for a colorful capsule collection. Established in 1978 with an identity rooted in art and fashion, the French brand is recognized for its unique and vivid eyewear design. Coupled with our intellectual aesthetic and discreet branding, the results are fresh and distinctive. The Oliver […]



Face à Face – The Brand


July 31, 2017

Free, Bold, Colourful, Face A Face’s style has real character! Far from standardized fashion diktats and conformist trends , each collection  asserts its artistic temperament , drawing its inspiration from the sources of Modern Art, architecture and contemporary design.



Label Profiler: Etnia Barcelona


June 26, 2017

ETNIA BARCELONA is a brand known for taking its inspiration from cultural and artistic movements. It was just a matter of time until they would tackle the legend known as Jean-Michel Basquiat.



An Exciting Round Up of Sunglasses Spotted at Coachella 2017


May 29, 2017

Every year, we turn our eyes to the California desert for the annual Coachella Valley Music and Arts Festival. The festival takes place over two consecutive weekends every April.



A Dreamy Film by Petra Collins for Gucci’s Latest Eyewear Collection 2017


May 15, 2017

Young photographer Petra Collins is the creator of a short presenting the SS 2017 eyewear collection. A tale with an autobiographical tone, it is a surreal and oneiric journey through a colourful, imaginary and free world.



SMOKE X MIRRORS: Soda Pop Capsule Collection


May 1, 2017

Smoke x Mirrors is proud to announce its first stand-alone capsule collection, Soda Pop. The spring/summer collection features vibrant, colorful mixed material frames with symmetrical line-work and geometric forms, utilizing dual layered acetates and stainless steel rimlocks.



Spring & Summer 2017 Eyewear Trends


February 20, 2017

Sunshine requires the right eyewear and we are loving the latest in spring and summer 2017 sunglasses from the runways!



Fall & Winter 2016-2017 Eyewear Trends


January 30, 2017

The fall 2016 accessories trends can never be complete without the addition of the gorgeous fall/ winter 2016-2017 eyewear trends, sunglasses really, or glasses as a whole, depending on what the latest styles are calling for.

Store Hours:

Mon, Tues, Fri: 10–5:30 pm
Wed: Closed
Thur: 10–8:00 pm
Sat: 8–NOON
Sun: Closed