NEW STORE HOURS EFFECTIVE 1-1-18
TWF(9:30AM-5:30PM), Th(9:30AM-7:00PM), Sat(9AM-2PM), CLOSED: SUNDAY & MONDAY
Call Us Today For Your 30% discount on all Frames!
Appointments are suggested
Call: (585) 442-0123
2929 Monroe Ave. Rochester, NY 14618

Archives



Pantomime


April 16, 2018

Photography MARC BAPTISTE @ Cerutti + Co. Hair DANTE BLANDSHAW @ RonaRepresents Makeup SAISHA BEECHUM @ CloutierRemix Styling ROBYN VICTORIA Manicure MAYUMI ABUKU @ RonaRepresents Model KAYLIN ROGERS @Women360 | KYRSTEN BATES @RedNYC Talent KIANA HERNANDEZ | TROY SAUNDERS Special thanks CAMILLE PARK @Splashlight Studios Pantomime Miming is one of the oldest forms of performance […]



View the EDCFDA Eyewear Design Showcase


April 9, 2018

Who doesn’t love some cool frames? The eyewear designers of the CFDA (edCFDA) came together for the first time to create a digital eyewear design showcase. The members of the edCFDA had a specific vision of how they wanted to share their work with the industry, and they did so by collaboratively creating a digital design […]



Sunglasses Spring-Summer 2018


April 4, 2018

How to look at the world this spring? Right, through fashionable sunglasses! In the new season, these are, for the most part, of decorative importance if we are talking about narrow glasses or transparent glasses. Some patterns have a mask role for a costume party, while others get vintage shapes and really sharp corners. Choose […]



6 Wooden Eyewear Brands You Need To Know Now


March 20, 2018

The earliest frames that were made of wood was from the 17th century, wood has always been a part of an alternative material that has been adapted to the eyewear. In the more recent years, the innovation of the manufacturing and craftsmanship has allowed designers to explore their passion in making wooden glasses. HERRLICHT Designer […]



How To Get The Right Eyeglasses That Will Suit The Frame Of Your Face


March 12, 2018

It’s sometimes a herculean task getting the right type of frames that will suit the structure of your face. From eyeglasses recommended by an optician to glasses meant for fun, choosing the right type of eyeglasses can go a long way in complementing your appearance. Glasses are no more strictly for seeing better as they […]



5 Mens Eyewear Trends for 2018


March 5, 2018

Fashion trends moves at the speed of light especially now with technology and social media. When it comes to menswear trends, everyone looks to the runway for inspiration and ideas on what the trend next year for 2018 would be. It’s always a challenge to predict what would be hitting the streets, we’ve shortlisted 5 […]



The Right Hair, Beard, and Glasses Styles, According to Your Face Shape


February 19, 2018

Have you ever noticed how some guys look stupid in aviators? That’s probably because their face shape is a little too round, and aviators work best for people with a squarer face. (It might also be because aviators can look douchey if you’re not careful.) Well, those same geometry rules apply to beard and hair styles. It’s a complicated […]



21 Of The Best Men’s Glasses To Wear in 2018


January 22, 2018

Not Only functional but also stylishly Elegant, a pair of men’s glasses has the potential to amplify any look, lending an super-cool accompaniment to your Outfit. Paired with a well-tailored Sports Jacket or a casual pair of chinos and basic t-shirt, a great pair of glasses never goes unnoticed.



How Eyeglasses Protect and Improve Vision


December 27, 2017

Finding the appropriate glasses for your needs is very important, as they help not only correct our vision, but play an important role in protecting our eyes. Consider these protective benefits.



For Men Only: Introducing the New Face A Face Collection Alium


November 27, 2017

The brand’s inspiration from tech design and fine architecture looms large over the sunglasses and prescription models in the line-up.

Store Hours:

M: Closed
T, W, F: 9:30AM - 5:30PM
Th: 9:30AM - 7PM
Sa: 9AM - 2PM
Su: Closed