fbpx
NOW OPEN BY APPOINTMENT ONLY
Please contact us for information regarding our Covid-19 safety precautions.
Appointments are suggested
Call: (585) 442-0123
2929 Monroe Ave. Rochester, NY 14618

Archives

Cyclist wearing athletic glasses.

The Visual Needs of Athletes: How Lenses Contribute to Reaction Time and Color Discrimination


June 29, 2020

Sports. It’s a profession, an outlet for stress, an opportunity for weekend warriors to let loose their Herculean strength and endurance, and a major part of so many lives. Vision plays an important role in sport performance, reaction time and color discrimination. This article will explore the visual needs of athletes and how opticians can […]

man holding up fashion eye glasses

The Evolution of Etnia Barcelona


June 22, 2020

In April, Etnia Barcelona announced what it described as “an important structural change at the company,” with David Pellicer, president and founder, returning to take over management of the family-run business.  20/20 Europe spoke to the incoming CEO as the restructuring was announced. Etnia was founded in 2001 and started to grow with significant momentum in 2003. […]



Etnia Barcelona – The David Bowie Capsule Collection


February 10, 2020

Etnia Barcelona is an Eyewear brand that has the overused “Thinking outside the Box” tag written all over them. Everything they do and touch is original and absolutely avantgard. Their campaigns always have a strong positioning and carry a message that goes beyond the eyewear collections they put out. And so, for this unique limited Edition […]



Bocca Eyewear by FACE A FACE


December 30, 2019

BOCCA by FACE A FACE originates from a desire to create striking eyewear, inspired by both art and artist. Always paying homage to the sensuality of the feminine, forming magical yet audacious sculptures. The newest creations from BOCCA are born. Like a metamorphosis of light, each individual concept varies like color itself. Together they fashion […]



Lunor – Good Style is not a Matter of Time


December 16, 2019

LUNOR DRAWS INSPIRATION ON HISTORIC MODELS One’s own history and the roots one originates from create identity and shape one’s character – sometimes unconsciously, quite often consciously.The roots of the German glasses manufacturer Lunor include an own collection of antique frames and a huge passion for their varied design of shapes. The collected treasures go back to […]



Introducing BOZ Eyewear: Flower Power & Parure


December 9, 2019

Concept FLOWER POWER JANET and JICOTE are a variation of the iconic sunglasses model ILUSION from BOZ collection. The design and aesthetics are studied to adapt to prescription lenses, drawing on a more discreet stylistic repertoire while preserving the originality and the remarkable beauty of the original model. The know-how of the designer is expressed in the inventiveness and technicality […]



5 Ways to Use your FSA for Vision Care


December 2, 2019

If you have a Flexible Spending Account (FSA), you’re ready to save a boatload on glasses and much more. FSAs let you set aside pre-tax money from your paycheck to cover health-related expenses. When you pay for an eligible medical, dental or vision expense out of pocket, you can reimburse yourself from your account. It’s […]



Can A Pair Of Glasses Make You Happy?


November 25, 2019

This may not be as far fetched as it seems…!Many psychological studies have found strong links between the clothes and accessories we wear and the way we feel. And speaking from experience, I have repeatedly witnessed an emotional connection unearthed in my unique and personal eyewear styling consultations. I have come to conclude that when […]



Cool Colors/Hot Trends


October 4, 2019

You’re probably thinking back-to-school 2019. Color forecasters, on the other hand, are already talking about hot colors for 2021. While you’re likely not planning that far out, it’s important to know a bit about what’s now and next. And, most important, to consider that information in both your buying and your conversations with customers. Here […]



J.F. Rey Releases the Petite Collection


August 5, 2019

J.F. Rey has introduced the Petite range of styles that are designed and adjusted for smaller faces. This collection maintains the ethos and creative spirit of the J.F. Rey brand while still allowing for the stylistic expression of its own, making the collection discreet in appearance, but with a lot of personality. “Jean-François Rey was […]

Store Hours:

M: Closed
T, W, F: 9:30AM - 4PM
Th: 9:30AM - 6PM
Sa: 9AM - 2PM
Su: Closed