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Call: (585) 442-0123
2929 Monroe Ave. Rochester, NY 14618

Archives

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Coronavirus and your eyes: Should you switch from contacts to glasses?


July 2, 2020

Switch from contacts to glasses to reduce coronavirus? You may have heard that you should switch from your contact lenses and wear your eyeglasses during the COVID-19 pandemic.  Why switch? One group of eye doctors, the American Academy of Ophthalmology (AAO), states that contact lenses may contribute to the spread of the new coronavirus, and wearing […]

Cyclist wearing athletic glasses.

The Visual Needs of Athletes: How Lenses Contribute to Reaction Time and Color Discrimination


June 29, 2020

Sports. It’s a profession, an outlet for stress, an opportunity for weekend warriors to let loose their Herculean strength and endurance, and a major part of so many lives. Vision plays an important role in sport performance, reaction time and color discrimination. This article will explore the visual needs of athletes and how opticians can […]



Combat Digital Eye Strain in Style


February 18, 2019

Digital screens are a huge part of our lives with 80 percent of American adults reporting using digital devices for more than two hours per day and 67 percent using two digital devices simultaneously. While digital devices have greatly improved our day-to-day activities, they may also be causing a collection of symptoms The Vision Council […]



100% Optical: Preparations Underway


February 11, 2019

Eyewear from across the globe will find its way to London in January for 100% Optical, the UK’s premier optical event (for trade), now in its sixth year. The event is a showcase for new and established eyewear collections, as well as the latest innovations and cutting-edge technology – and takes place at ExCel exhibition […]



The Near PD Solution from SHAMIR – Focusing On a Truly Universal Solution


January 28, 2019

The visual demands of today’s world have changed. Nearly everyone is now using digital devices, resulting in increased close viewing and increased eye convergence. A physiological trait that varies from person to person, convergence is particularly significant regarding progressive lenses, while the amount of convergence required and achieved influences near visual performance during close work […]



Shamir Autograph® III – A New Visual Experience


September 10, 2018

Always looking for ways to improve vision. Based on a groundbreaking new concept in lens design, Shamir Autograph® III is a balanced progressive lens, holistically adapted to the patient’s prescription, ensuring a clear and comfortable visual experience for all with the following features: Taking into consideration additional parameters while designing the Shamir Autograph® III, Shamir’s R&D team developed […]



Eyewear Lingo


June 18, 2018

Does eyewear lingo leave you seeing question marks? If so, we can understand why! From the various styles, fashionable features and frame materials, to the different lens options and parts of a pair of glasses, there are (literally) tons of mind-boggling eyewear terms out there. But we’re here to help you brush up on your […]



SMOKE X MIRRORS: Soda Pop Capsule Collection


May 1, 2017

Smoke x Mirrors is proud to announce its first stand-alone capsule collection, Soda Pop. The spring/summer collection features vibrant, colorful mixed material frames with symmetrical line-work and geometric forms, utilizing dual layered acetates and stainless steel rimlocks.

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