NEW STORE HOURS EFFECTIVE 1-1-18
TWF(9:30AM-5:30PM), Th(9:30AM-7:00PM), Sat(9AM-2PM), CLOSED: SUNDAY & MONDAY
Call Us Today For Your 30% discount on all Frames!
Appointments are suggested
Call: (585) 442-0123
2929 Monroe Ave. Rochester, NY 14618

Archives



Face à Face – The Brand


July 31, 2017

Free, Bold, Colourful, Face A Face’s style has real character! Far from standardized fashion diktats and conformist trends , each collection  asserts its artistic temperament , drawing its inspiration from the sources of Modern Art, architecture and contemporary design.



Eye Care & Protection


July 24, 2017

Most people would agree that their sight is the one sense they wouldn’t want to do without, but often people do not take the steps necessary to take proper care of their eyes, prevent eye injuries, or treat eye conditions that threaten their vision.



Etnia Barcelona Introduces “Be Anartist”


July 17, 2017

“BE ANARTIST” is a campaign composed by different photographs that express the Anartist’s attitude, that challenges the viewer, provoking him. Filled with film references from movies scenes such as “A Clockwork Orange”, “The Big Lebowski” or ”Pulp Fiction”.



5 Eyewear Trends We’re Excited to Try Now


July 10, 2017

For a long time, glasses were more of a necessity than an accessory. But with celebrities like Rashida Jones and Mindy Kaling rocking oversize frames on the reg (and fashion runways sending down armies of models in ’70s-inspired specs), they’ve become super trendy over recent years. Here, the five styles we’re (ahem) seeing everywhere.



Label Profiler: Etnia Barcelona


June 26, 2017

ETNIA BARCELONA is a brand known for taking its inspiration from cultural and artistic movements. It was just a matter of time until they would tackle the legend known as Jean-Michel Basquiat.



In the Cut


May 22, 2017

Light-as-a-feather, stunning rimless and semi-rimless eyewear puts the onus on the lens side of the equation. Etched, beveled, and tattooed lenses up the cool factor of the minimalist form.



Best Eyewear Street Style Spotted at Pitti Uomo 2017


April 10, 2017

Every year we take a trip down to Florence, Italy for Pitti Uomo. A contemporary global lifestyle event for men’s clothing, accessories and new projects in men’s fashion.

Store Hours:

Mon, Tues, Fri: 10–5:30 pm
Wed: Closed
Thur: 10–8:00 pm
Sat: 8–NOON
Sun: Closed