NEW STORE HOURS EFFECTIVE 1-1-18
TWF(9:30AM-5:30PM), Th(9:30AM-7:00PM), Sat(9AM-2PM), CLOSED: SUNDAY & MONDAY
Call Us Today For Your 30% discount on all Frames!
Appointments are suggested
Call: (585) 442-0123
2929 Monroe Ave. Rochester, NY 14618

Archives



Pantomime


April 16, 2018

Photography MARC BAPTISTE @ Cerutti + Co. Hair DANTE BLANDSHAW @ RonaRepresents Makeup SAISHA BEECHUM @ CloutierRemix Styling ROBYN VICTORIA Manicure MAYUMI ABUKU @ RonaRepresents Model KAYLIN ROGERS @Women360 | KYRSTEN BATES @RedNYC Talent KIANA HERNANDEZ | TROY SAUNDERS Special thanks CAMILLE PARK @Splashlight Studios Pantomime Miming is one of the oldest forms of performance […]



View the EDCFDA Eyewear Design Showcase


April 9, 2018

Who doesn’t love some cool frames? The eyewear designers of the CFDA (edCFDA) came together for the first time to create a digital eyewear design showcase. The members of the edCFDA had a specific vision of how they wanted to share their work with the industry, and they did so by collaboratively creating a digital design […]



Sunglasses Spring-Summer 2018


April 4, 2018

How to look at the world this spring? Right, through fashionable sunglasses! In the new season, these are, for the most part, of decorative importance if we are talking about narrow glasses or transparent glasses. Some patterns have a mask role for a costume party, while others get vintage shapes and really sharp corners. Choose […]



6 Wooden Eyewear Brands You Need To Know Now


March 20, 2018

The earliest frames that were made of wood was from the 17th century, wood has always been a part of an alternative material that has been adapted to the eyewear. In the more recent years, the innovation of the manufacturing and craftsmanship has allowed designers to explore their passion in making wooden glasses. HERRLICHT Designer […]



Rolf Excellence


February 7, 2018

ELITE, CARLO & SOMERSET – NEW SELF-CONFIDENCE MASTERPIECES ROLF SPECTACLES has been driven by innovation from day one. The Tyrol-based label achieves the rare feat of bridging the gap between traditional, high-grade craftsmanship and progressive fashion attitude. All the while making a strong statement with major self-confidence. Over the past few years, ROLF SPECTACLES has made […]



How Eyeglasses Protect and Improve Vision


December 27, 2017

Finding the appropriate glasses for your needs is very important, as they help not only correct our vision, but play an important role in protecting our eyes. Consider these protective benefits.



All The Best Statements Sunglasses From The Spring 2018 Runways


December 18, 2017

For Spring 2018, sunglasses weren’t just UV- and people-protecting accessories; instead, designers included them in their runway shows as essential statement-making elements to their collections.



For Men Only: Introducing the New Face A Face Collection Alium


November 27, 2017

The brand’s inspiration from tech design and fine architecture looms large over the sunglasses and prescription models in the line-up.



Paris Fashion Week Goes Yohji Yamamoto


September 19, 2017

We couldn’t help noticing that one of the models was wearing a sleek pair of sunglasses from the brand new Brando collection SS18 named YY7015 col 002.



The Best Eyewear Trends & Styles Spotted at Afropunk Festival 2017


September 11, 2017

Here are the best and craziest eyewear spotted at this year’s Afropunk 2017 music festival.

Store Hours:

M: Closed
T, W, F: 9:30AM - 5:30PM
Th: 9:30AM - 7PM
Sa: 9AM - 2PM
Su: Closed