NEW STORE HOURS EFFECTIVE 1-1-18
TWF(9:30AM-5:30PM), Th(9:30AM-7:00PM), Sat(9AM-2PM), CLOSED: SUNDAY & MONDAY
Call Us Today For Your 30% discount on all Frames!
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Call: (585) 442-0123
2929 Monroe Ave. Rochester, NY 14618

Archives



Paris Fashion Week Goes Yohji Yamamoto


September 19, 2017

We couldn’t help noticing that one of the models was wearing a sleek pair of sunglasses from the brand new Brando collection SS18 named YY7015 col 002.



The Best Eyewear Trends & Styles Spotted at Afropunk Festival 2017


September 11, 2017

Here are the best and craziest eyewear spotted at this year’s Afropunk 2017 music festival.



How to View the 2017 Solar Eclipse Safely


August 21, 2017

Looking directly at the sun is unsafe except during the brief total phase of a solar eclipse (“totality”), when the moon entirely blocks the sun’s bright face, which will happen only within the narrow path of totality. The only safe way to look directly at the uneclipsed or partially eclipsed sun is through special-purpose solar […]



Label Profiler: Etnia Barcelona


June 26, 2017

ETNIA BARCELONA is a brand known for taking its inspiration from cultural and artistic movements. It was just a matter of time until they would tackle the legend known as Jean-Michel Basquiat.



Best Polarized Sunglasses for Women: Tips for Choosing Polarized Sunglasses


June 12, 2017

Do you ever find yourself suddenly blinded by a strong ray of light, reflected off of a piece of glass or metal? Sometimes this situation can be especially dangerous, for example when one is driving. You might even be wearing sunglasses, but while those dim overall light, they can eliminate those sudden glares. That’s where polarized sunglasses come in, and save the day!



SMOKE X MIRRORS: Soda Pop Capsule Collection


May 1, 2017

Smoke x Mirrors is proud to announce its first stand-alone capsule collection, Soda Pop. The spring/summer collection features vibrant, colorful mixed material frames with symmetrical line-work and geometric forms, utilizing dual layered acetates and stainless steel rimlocks.



Here’s the Story on Blue Light


April 24, 2017

You probably know about UV rays, but what about blue light? When you hear “blue light,” you may think of electronic devices and digital screens, but that’s only part of the story.

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