NEW STORE HOURS EFFECTIVE 1-1-18
TWF(9:30AM-5:30PM), Th(9:30AM-7:00PM), Sat(9AM-2PM), CLOSED: SUNDAY & MONDAY
Call Us Today For Your 30% discount on all Frames!
Appointments are suggested
Call: (585) 442-0123
2929 Monroe Ave. Rochester, NY 14618

Archives



Best Polarized Sunglasses for Women: Tips for Choosing Polarized Sunglasses


June 12, 2017

Do you ever find yourself suddenly blinded by a strong ray of light, reflected off of a piece of glass or metal? Sometimes this situation can be especially dangerous, for example when one is driving. You might even be wearing sunglasses, but while those dim overall light, they can eliminate those sudden glares. That’s where polarized sunglasses come in, and save the day!



SMOKE X MIRRORS: Soda Pop Capsule Collection


May 1, 2017

Smoke x Mirrors is proud to announce its first stand-alone capsule collection, Soda Pop. The spring/summer collection features vibrant, colorful mixed material frames with symmetrical line-work and geometric forms, utilizing dual layered acetates and stainless steel rimlocks.



Here’s the Story on Blue Light


April 24, 2017

You probably know about UV rays, but what about blue light? When you hear “blue light,” you may think of electronic devices and digital screens, but that’s only part of the story.



Best Eyewear Street Style Spotted at Pitti Uomo 2017


April 10, 2017

Every year we take a trip down to Florence, Italy for Pitti Uomo. A contemporary global lifestyle event for men’s clothing, accessories and new projects in men’s fashion.



Vision at 50 and Beyond


April 3, 2017

Ocular pathology such as cataract, glaucoma, macular degeneration, fluctuating refractive error, optic atrophy, ptosis (drooping eyelids), entropion (a painful in-turning of the lids—most often the lower lid) and many less frequent eye-related conditions are found commonly beyond age 50.



Spring & Summer 2017 Eyewear Trends


February 20, 2017

Sunshine requires the right eyewear and we are loving the latest in spring and summer 2017 sunglasses from the runways!



Fall & Winter 2016-2017 Eyewear Trends


January 30, 2017

The fall 2016 accessories trends can never be complete without the addition of the gorgeous fall/ winter 2016-2017 eyewear trends, sunglasses really, or glasses as a whole, depending on what the latest styles are calling for.

Store Hours:

M: Closed
T, W, F: 9:30AM - 5:30PM
Th: 9:30AM - 7PM
Sa: 9AM - 2PM
Su: Closed