NEW STORE HOURS EFFECTIVE 1-1-18
TWF(9:30AM-5:30PM), Th(9:30AM-7:00PM), Sat(9AM-2PM), CLOSED: SUNDAY & MONDAY
Call Us Today For Your 30% discount on all Frames!
Appointments are suggested
Call: (585) 442-0123
2929 Monroe Ave. Rochester, NY 14618

Archives



The Heritage Behind Essedue Sunglasses


October 30, 2017

The brand ESSEDUE is a 50 years family brand with the experience in the optical industry and it incorporates the Italian tradition with innovation, research and technology. With a strong Italian tradition, each pair of ESSEDUE frame goes through 72 phases for about 50 days of production to create the perfect frame with handmade finishes. […]



Eyewear Trends Spotted at Copenhagen Fashion Week Spring 2018


September 25, 2017

Copenhagen Fashion Week SS18 is over and we have reviewed the eyewear trends spotted from on the fashionable girls on the streets.



Oliver Peoples Collaborates with Alain Mikli


August 14, 2017

To celebrate their 30th Anniversary, Oliver Peoples has collaborated with famed eyewear brand Alain Mikli for a colorful capsule collection. Established in 1978 with an identity rooted in art and fashion, the French brand is recognized for its unique and vivid eyewear design. Coupled with our intellectual aesthetic and discreet branding, the results are fresh and distinctive. The Oliver […]



Comings and Goings: Vintage Sneakers, T’s and Jewels


August 7, 2017

What’s old is new again. It’s tough to make it in the small retail business these days. But two area businesses recently opened with a focus of the resale model. Around the corner from where I live in Brighton, I noticed signs going up at 1494 Monroe Ave. for Eli Estate Jewelers. Robert Eli Bass recently set […]



5 Eyewear Trends We’re Excited to Try Now


July 10, 2017

For a long time, glasses were more of a necessity than an accessory. But with celebrities like Rashida Jones and Mindy Kaling rocking oversize frames on the reg (and fashion runways sending down armies of models in ’70s-inspired specs), they’ve become super trendy over recent years. Here, the five styles we’re (ahem) seeing everywhere.



Best Polarized Sunglasses for Women: Tips for Choosing Polarized Sunglasses


June 12, 2017

Do you ever find yourself suddenly blinded by a strong ray of light, reflected off of a piece of glass or metal? Sometimes this situation can be especially dangerous, for example when one is driving. You might even be wearing sunglasses, but while those dim overall light, they can eliminate those sudden glares. That’s where polarized sunglasses come in, and save the day!



In the Cut


May 22, 2017

Light-as-a-feather, stunning rimless and semi-rimless eyewear puts the onus on the lens side of the equation. Etched, beveled, and tattooed lenses up the cool factor of the minimalist form.



SMOKE X MIRRORS: Soda Pop Capsule Collection


May 1, 2017

Smoke x Mirrors is proud to announce its first stand-alone capsule collection, Soda Pop. The spring/summer collection features vibrant, colorful mixed material frames with symmetrical line-work and geometric forms, utilizing dual layered acetates and stainless steel rimlocks.

Store Hours:

Mon, Tues, Fri: 10–5:30 pm
Wed: Closed
Thur: 10–8:00 pm
Sat: 8–NOON
Sun: Closed