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TWF(9:30AM-5:30PM), Th(9:30AM-7:00PM), Sat(9AM-2PM), CLOSED: SUNDAY & MONDAY
Call Us Today For Your 30% discount on all Frames!
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Call: (585) 442-0123
2929 Monroe Ave. Rochester, NY 14618

Archives



Great Retro Sunglasses Collation: 2018 Fashion Trends


January 15, 2018

Retro mode is never ended and this is already a common truth. If you have already bought retro garments then it’s time to complete your guise. Surely, you should try to fill in your wardrobe with retro specs. You can try those of 70’s and 80’s and still be modish. Take your time and be […]



All The Best Statements Sunglasses From The Spring 2018 Runways


December 18, 2017

For Spring 2018, sunglasses weren’t just UV- and people-protecting accessories; instead, designers included them in their runway shows as essential statement-making elements to their collections.



The Heritage Behind Essedue Sunglasses


October 30, 2017

The brand ESSEDUE is a 50 years family brand with the experience in the optical industry and it incorporates the Italian tradition with innovation, research and technology. With a strong Italian tradition, each pair of ESSEDUE frame goes through 72 phases for about 50 days of production to create the perfect frame with handmade finishes. […]



Eyewear Trends Spotted at Copenhagen Fashion Week Spring 2018


September 25, 2017

Copenhagen Fashion Week SS18 is over and we have reviewed the eyewear trends spotted from on the fashionable girls on the streets.



Oliver Peoples Collaborates with Alain Mikli


August 14, 2017

To celebrate their 30th Anniversary, Oliver Peoples has collaborated with famed eyewear brand Alain Mikli for a colorful capsule collection. Established in 1978 with an identity rooted in art and fashion, the French brand is recognized for its unique and vivid eyewear design. Coupled with our intellectual aesthetic and discreet branding, the results are fresh and distinctive. The Oliver […]



Comings and Goings: Vintage Sneakers, T’s and Jewels


August 7, 2017

What’s old is new again. It’s tough to make it in the small retail business these days. But two area businesses recently opened with a focus of the resale model. Around the corner from where I live in Brighton, I noticed signs going up at 1494 Monroe Ave. for Eli Estate Jewelers. Robert Eli Bass recently set […]



5 Eyewear Trends We’re Excited to Try Now


July 10, 2017

For a long time, glasses were more of a necessity than an accessory. But with celebrities like Rashida Jones and Mindy Kaling rocking oversize frames on the reg (and fashion runways sending down armies of models in ’70s-inspired specs), they’ve become super trendy over recent years. Here, the five styles we’re (ahem) seeing everywhere.



Best Polarized Sunglasses for Women: Tips for Choosing Polarized Sunglasses


June 12, 2017

Do you ever find yourself suddenly blinded by a strong ray of light, reflected off of a piece of glass or metal? Sometimes this situation can be especially dangerous, for example when one is driving. You might even be wearing sunglasses, but while those dim overall light, they can eliminate those sudden glares. That’s where polarized sunglasses come in, and save the day!

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